Technical thinking
without the theater.
Practical articles for people making decisions about software, websites, mobile products, AI, infrastructure, security, search, and product delivery.
GA4 Key Events for a Small Business Website
A small business does not need dozens of GA4 events. It needs a short, tested chain from a useful visit to a real inquiry, booking, purchase, or other business result.
Read article ↗Jul 2026 · SEOSEO for Laravel Business Websites: Make the Important Pages Easy to Understand
Laravel can serve an excellent search-friendly site. The work is making every important page crawlable, specific, canonical, fast, and useful—not installing a magic SEO package.
Read article ↗May 2026 · SoftwareModernize, Buy, or Build: Compare the Whole Operating Model
Build-versus-buy is rarely a clean two-column decision. Compare the workflow, migration, control, operating burden, and cost of changing direction later.
Read article ↗Apr 2026 · DevOpsPlatform Engineering and DevOps Automation Without Building an Internal Product Nobody Uses
A platform team should remove repeated friction from product delivery. If developers need a training course to use it, the platform may have become another product they must support.
Read article ↗Apr 2026 · SecurityApplication Security Testing: Match the Test to the Risk
Security testing works best when each test is tied to the system, the change, and the way an attacker could actually reach it. More scanner output is not the same as more safety.
Read article ↗Apr 2026 · CloudCloud Cost Optimization: Find the Expensive Unit First
Cloud savings get easier when a team can name the business unit it is paying for: one order, one report, one customer environment, or one million events.
Read article ↗Apr 2026 · AIAI Agents in Production: A Roadmap Built Around Control
The difficult part of a production AI agent is not getting a demo to call a tool. It is deciding what the agent may do, how its actions are checked, and who can stop it.
Read article ↗Mar 2025 · EngineeringZero-ETL and the Lakehouse: Less Pipeline Work Is Not No Data Work
Zero-ETL products can remove pipeline plumbing, but they do not remove ownership, definitions, quality checks, or cost. The hard part of useful data still belongs to the organization.
Read article ↗Feb 2025 · WebWebGPU and WebAssembly: Use Them Where the Browser Needs Real Compute
WebGPU and WebAssembly can bring serious compute into the browser. They are valuable when a real workload needs them—not as a more complicated way to build an ordinary interface.
Read article ↗Complete archive